Free Resource
The Ultimate SEO Checklist 2025
45 actionable SEO items across 5 categories — for Indian businesses.
By AdVeyro Digital Solutions, Chennai
🔧 Technical SEO
HTTPS / SSL certificate is active and working
Website loads in under 3 seconds (test with Google PageSpeed)
Core Web Vitals pass: LCP < 2.5s, FID < 100ms, CLS < 0.1
Mobile-responsive design on all screen sizes
XML sitemap created and submitted to Google Search Console
Robots.txt configured — no important pages blocked
Structured data / schema markup implemented (Organization, Local Business, FAQ)
No broken links (404 errors) on the site
Canonical tags set to avoid duplicate content
URL structure is clean and descriptive (no random strings)
Google Search Console connected and verified
Google Analytics 4 installed and tracking correctly
📄 On-Page SEO
Each page has a unique, keyword-rich title tag (50–60 characters)
Each page has a unique meta description (150–160 characters)
One H1 tag per page containing the primary keyword
H2–H6 tags used logically to structure content
Primary keyword appears in first 100 words of body content
Images have descriptive alt text with relevant keywords
Internal links connect related pages across the site
External links to authoritative sources (open in new tab)
Content is at least 800 words on key service/product pages
Target keyword density is natural (1–2%, not stuffed)
📍 Local SEO
Google Business Profile created and fully verified
Business name, address, and phone (NAP) consistent everywhere
Business listed in all correct categories on Google
Photos uploaded to Google Business Profile (minimum 10)
Actively collecting and responding to Google reviews
Local business schema markup on the homepage
City/location included in title tags and meta descriptions
Embedded Google Maps on the Contact page
Listed in local Indian directories (Justdial, Sulekha, IndiaMART)
✍️ Content SEO
Dedicated service/product pages for each main offering
Blog or resources section with regular content (at least 2/month)
Content targets specific long-tail keywords with clear intent
Pillar pages created for core topics
FAQ section added to key pages (helps with featured snippets)
Content demonstrates E-E-A-T (Experience, Expertise, Authority, Trust)
Old content regularly updated with fresh information
🔗 Off-Page SEO
Domain Authority (DA) of 20+ via backlink building
Backlinks from relevant Indian websites and directories
Guest posts published on industry-relevant blogs
Social media profiles active and linking to website
Brand mentions monitored and unlinked ones converted to links
No spammy or toxic backlinks (use Google Disavow if needed)
Digital PR coverage from news or industry publications
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